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NBOA Acquires the Southern Kingfish Association

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NBOA Acquires the Southern Kingfish Association

SARASOTA, FL, April 15, 2014 – The National Boat Owners Association (NBOA) announces its acquisition of the Southern Kingfish Association and Tournament Trail (SKA).

A longtime partner of the 23 year old tournament series, NBOA is looking forward to continuing the SKA legacy. Anglers can expect the same dedication and professionalism they’re used to from the NBOA brand. The ownership change will not have any negative impact on pre-scheduled tournaments or operations. SKA headquarters will move to Sarasota, with NBOA staff Jim Butler and Erin Henshaw leading management of the organization.

“It was a natural move to assume ownership of an entity we’ve worked so closely with over the years,” said Jeffrey Berndt, NBOA Vice President. “We’re just happy we’re able to see this sport through, and able to give the anglers and fellow sponsors what they want.” He went on to add, “Expect good things from the NBOA team. We’re excited and can’t wait to get started.”

NBOA staff will be working closely with SKA board members and anglers to ensure a smooth transition. Their primary focus for 2014 is to reconnect with anglers and increase participation across the southeast.

 

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About NBOA:

Established in 1984, the National Boat Owners Association (NBOA) aims to accommodate all aspects of the boating lifestyle. They offer towing memberships with industry benefits as well as discounted boating safety products and specialty items on their online ship’s store LifejacketsPlus.com. In addition to its membership base, NBOA is one of the largest marine insurance agencies in the country (NBOA Marine Insurance), providing every one of its customers with A+ rated coverage and affordable premiums. For more information visit www.nboat.com.

MEDIA CONTACT:

Iceseas Farrell, Mkt. Director

941-360-6777

ifarrell@nboat.com